About us

Learn more about us and our team


Real-life strategy to reach your goals

Founded in 1988, Business Associates has been serving global biopharmaceutical, diagnostics, and medical device clients, along with private equity and venture capital clients, providing world class strategic advice based on sophisticated, robust analytics. Our focus enables us to provide customized, actionable recommendations that draw on robust problem framing, cutting-edge methodologies, deep therapeutic area knowledge, extensive global networks of health care stakeholders, and expert synthesis across scientific, clinical, and business disciplines.

We are true to ourselves, and commit to always perform at our best.

Clarena was born out of a passion for creating. The person behind the company is Patricia Popławska - its founder, owner and president of the board.

Clarena’s history goes back over 16 years, to when Patricia Popławska opened a beauty store in the centre of Wrocław.

The store stood out from its competition by the merchandise on offer, but also by the approach to selling beauty products. It was the first store in Wrocław to offer in-store beauty counseling services – including a beautician’s help in selecting the right cream for a given skin type, and make-up artists advising on the best choice of the right make-up products.

Towards the late 1990s, Patricia Popławska, being interested in the emerging market of professional beauty products, decided to apply her business model on a larger scale.

Our vision


Our mission

We provide highend products , accountability and innovation of which is reflected in the quality of real results.

Why we exist

Every company is, first and foremost, the people working for it, and it is largely them that its success relies on. This is why CLARENA since its very inception has been keen to seek out professionals highly qualified in their fields to make them part of its vision. By applying reliable and transparent employment rules and practices, and by investing in employees’ professional development, it aims to build seriously motivated and smoothly collaborating working teams.

Contact Us

Our team is always available to assist you.